You only need two key tools to create a brand!
1. Visual design: Canva 🎨
Canva - the main tool for the visual. In the beginning, it will be tempting to play around with designs.
Better instead:
— Set the color palette
- Select a maximum of 2 fonts
— Create brand templates
This way your designs will be consistent in style.
Consistent colors, fonts and design elements - the basis of any brand.
Remember: less is more.
Once you've mastered Canva, you'll be able to animate your content.
Canva allows you to add animated elements (like a hot cup of coffee) or animate elements (like text).
2. Text and analytics: Typefully
I use Typefully to schedule my threads and tweets.
Scheduling tweets in advance creates consistency.
Otherwise you will experience pressure from the need to write posts daily.
Typefully is also especially useful for thread writers!
It has handy features like tweet numbering And ending threads.
It also offers AI assistant assistance if you have trouble writing.
There are 3 main indicators that you should pay attention to:
1. Profile conversion: how many profile visitors become subscribers.
2. Your bio on Twitter + pinned tweet — the key elements that decide whether a visitor will become a subscriber.
3. Engagement during the day.
You need to know the best time to publish your content.
Otherwise you will disappear from view.
Remember that your "best hours" may vary depending on the day.
Finally, Track engagement for tweets and threads to see what works best.
Data analysis is the only way to continually improve.
Bonus tip:
Morning fasts are an ideal platform for experimentation with still images vs. GIFs, portraits vs. landscapes, questions vs. quotes, etc.
All xes!
Translation author thread : Inna
